Email and search, built to be measured.
I run Klaviyo lifecycle programs and SEO for DTC ecommerce brands, and white-label execution for agencies who need the work done quietly and properly. Eleven years in, one rule: the numbers I report are the numbers you can check.
Every email pulls the exact item viewed. Re-entry stays on so an active shopper re-qualifies. This is one of eleven flows I built and ran on a single account.
Four things, done properly, rather than everything done thinly.
Klaviyo email & lifecycle
Full program ownership: flow architecture, campaign calendars, segmentation that actually changes what people receive, and the deliverability work that keeps it landing.
- Flows
- Segmentation
- Deliverability
- A/B testing
- Reporting
Ecommerce SEO
Technical and on-page execution for stores: site structure, metadata, internal linking, schema, and the content that earns commercial rankings rather than vanity traffic.
- Technical
- On-page
- Internal linking
- Schema
- Local / GBP
GEO — AI search visibility
Getting brands cited inside AI answers, not just blue links. Entity clarity, structured content and genuine third-party citations, tracked rather than assumed.
- ChatGPT
- AI Overviews
- Perplexity
- Brand Radar
White-label for agencies
Execution capacity under your name. On-page production, publishing to client sites, and manual link building — run from documented SOPs, so quality holds at volume and there is little to manage.
- Production
- Outreach
- Publishing
- Discreet
Black Note
One account, three disciplines, three years.
I own the email program, the SEO and content program, and the AI-search visibility work. The email side runs eleven live flows alongside a weekly campaign calendar: a winback series split five ways by product family so a lapsed buyer hears about what they actually bought, a payment-recovery flow that pulled back roughly $47K on its own, and segmentation that separates engaged buyers from the rest of the list.
On the search side I built the brand’s AI visibility from nothing. It is now cited in ChatGPT, surfaces in Google AI Overviews and appears in Perplexity, tracked month to month in Ahrefs Brand Radar rather than spot-checked and hoped for.
At a glance
- Attributed revenue
- $1.3M / 12mo
- Campaigns sent
- 158
- Live flows
- 11
- Open rate
- 28.8 → 34.3%
- Payment recovery
- ~$47K
- List size
- ~37,800
- Cited in AI
- 3 engines
Regulated category, which means age-gating, state-level compliance and deliverability scrutiny most stores never face.
The part most people find out three months in.
I tell you what the data says
Including when it says the thing you paid for is not working. Attributed and incremental get separated. Metrics that flatter get flagged. You will never learn about a problem from a dashboard before you hear it from me.
I work from documented SOPs
Vetting thresholds, pre-send checklists, publishing standards. It means output stays consistent as volume rises, onboarding is quick, and there is very little to supervise.
I say no to the wrong brief
If a keyword cannot realistically be won, or a link target is not worth the money, I will say so before we start rather than bill you to find out. Scope I cannot deliver well, I turn down.
Track record
100% Job Success Score
4.9 / 5 across 18 reviews
26 contracts · 1,800+ hours
Stack
Klaviyo · HubSpot · Shopify · WooCommerce · Ahrefs & Brand Radar · Google Search Console · Pitchbox · BuzzStream · Screaming Frog
Published in
The Next Tech · TheNextScoop · ResellerClub — contributed, editorial placements earned through direct outreach.
Send me the account. I’ll tell you where the money is leaking.
Most first conversations start with a look at your flows, your backlink profile, or your Search Console — and an honest read on what is worth fixing first. That part costs nothing.